eCommerce · Free browser tool
Shopify Profit Margin & Fee Calculator
Estimate per-order Shopify card fees, net profit, and profit margin from selling price, COGS, and shipping—compare Basic, Shopify, and Advanced rates in your browser.
Order economics
Enter per-order figures. Results update as you type.
Estimates use Shopify's listed online credit card rates. They do not include subscription fees, Shopify Payments adjustments by country, currency conversion, or third-party app costs. Verify current rates in your Shopify admin.
Total revenue
$49.00
Estimated Shopify fees
$1.72
Net profit
$24.28
Profit margin
49.5%
Fee breakdown
- Plan rate
- Basic · 2.9% + 30¢
- Percentage fee
- $1.42
- Fixed fee
- $0.30
- After COGS + shipping + fees
- $24.28
How to Use
- Enter the selling price the customer pays for the product (this is the revenue base for margin).
- Enter product cost / COGS (manufacturing or wholesale cost for that unit).
- Enter the shipping cost you pay to fulfill the order—not the shipping you charge the customer.
- Select a Shopify plan to apply listed online card rates: Basic 2.9% + 30¢, Shopify 2.7% + 30¢, or Advanced 2.4% + 30¢.
- Read Estimated Shopify Fees, Net Profit, and Profit Margin as they update. Use the result to test price or cost changes before you publish a product.
Frequently Asked Questions
What does profit margin mean in this calculator?
Profit margin here is net profit as a percentage of selling price: Margin = Net Profit ÷ Selling Price. Net profit is what remains after product cost (COGS), the shipping cost you pay, and estimated Shopify online card fees. A 40% margin means about $0.40 of every sales dollar is left after those costs—not that you marked the product up 40% from cost.
What is the difference between margin and markup?
Margin divides profit by selling price; markup divides the same profit by cost. Example: cost $20, sell for $30 → profit $10. Margin = $10 ÷ $30 ≈ 33.3%. Markup = $10 ÷ $20 = 50%. If you treat a 50% markup target as a 50% margin, you will underprice. This tool reports margin (profit ÷ price), which matches how the result cards are labeled.
How does the calculator compute fees, net profit, and margin?
For the selected plan it estimates fees as Selling Price × plan % + $0.30. Then Net Profit = Selling Price − COGS − Shipping You Pay − Fees, and Profit Margin = Net Profit ÷ Selling Price. Worked example (Basic plan, matching the default inputs): price $49.00, COGS $18.00, shipping $5.00 → fees = $49 × 2.9% + $0.30 = $1.72 → net profit = $49 − $18 − $5 − $1.72 = $24.28 → margin ≈ 49.55%. Switch to Advanced (2.4% + 30¢) on the same inputs to see fees drop to about $1.48 and margin rise slightly.
Which Shopify fees are included, and what should I do with the result?
Included: listed online credit card rates for Basic (2.9% + 30¢), Shopify (2.7% + 30¢), and Advanced (2.4% + 30¢). Not included: monthly Shopify subscription, Shopify Payments country adjustments, currency conversion, app fees, ads, returns, or packaging. Use the estimate to pressure-test price, COGS, and shipping before launch; compare plans when volume might justify a lower card rate; and avoid confusing revenue with profit. Verify live rates in your Shopify admin—this is a private browser planner, not a replacement for Shopify analytics.
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How this Shopify margin calculator estimates per-order profit
This Shopify Profit Margin & Fee Calculator answers a practical pricing question: after product cost, outbound shipping you fund, and estimated Shopify online card fees, how much of the selling price remains as net profit—and what margin does that imply? Enter selling price, COGS, and shipping cost, then choose Basic, Shopify, or Advanced. The tool estimates fees as price × plan percentage + $0.30, then Net Profit = Price − COGS − Shipping − Fees and Margin = Net Profit ÷ Price. Everything runs in your browser so you can test SKUs privately. Margin is not markup. Markup is profit ÷ cost; margin is profit ÷ price. On a $20 cost and $30 price, markup is 50% while margin is about 33.3%. Pricing as if those percentages were interchangeable is a common way to launch products that look profitable on paper and thin after fees. The calculator’s margin figure is always tied to selling price so it matches the net-profit math above. Worked example using the same defaults shown in the tool (Basic plan): selling price $49.00, COGS $18.00, shipping you pay $5.00. Estimated fees = $49 × 2.9% + $0.30 = $1.72. Net profit = $49 − $18 − $5 − $1.72 = $24.28. Profit margin ≈ 49.55%. Change only the plan to Advanced (2.4% + 30¢) and fees fall to about $1.48, so net profit and margin rise slightly on identical costs—useful when you are deciding whether a higher Shopify plan’s card rate matters for this SKU. Use the output for decisions the inputs control: raise or lower price, negotiate COGS, reduce shipping you absorb, or compare plan rates before you commit. Watch for mistakes the math will not catch by itself—treating markup as margin, forgetting shipping you pay, ignoring fees on low-priced items where the fixed 30¢ is a larger share of revenue, or reading total revenue as if it were profit. Subscription fees, apps, ads, and returns are outside this model; add them separately when you need a full P&L view. For a quick per-order Shopify margin check, adjust the fields above and read the live fee, net profit, and margin cards.